Interesting read about the use of social media
People don’t say things on social media solely for the sake of communication. They trade in subtext and reaction.
Subtext has always been there. No one says anything on social networks without considering, if only briefly, “what does what I’m about to write, say about me?” You generally don’t notice the exceptions to that rule, because you’ve already blocked or unfriended them.
That awareness of brand YOU is natural. But this widespread need to create reaction is a little newer and a little scarier.
Just as X-Factor has made the once mystical art of music stardom doable, Facebook, Twitter and YouTube have turned everyone into one person PR agencies. With video shows like Rude Tube giving brief exposure to anyone with a camera-phone and print and TV news outlets turning to hash-tags for live reaction where they would once interview a witness, it’s easy to see the appeal in going…
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